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Celebrating The Beauty Of Ageing With
Weleda's Contouring Range

Written By Weleda Australia

Weleda proudly unveils its latest breakthrough in natural skincare innovation: the Contouring Face Care range, featuring a powerful alpine flower duo of Blue Gentian & Edelweiss.

Activate the power of your natural collagen

Crafted with a deep understanding of the natural ageing process, this collection is designed to empower women during menopause and beyond, supporting them to age beautifully and naturally.

 

Embracing Authentic Beauty

In a society that often glorifies youthful appearances, Weleda takes a different approach.

The Contouring Face Care range celebrates the wisdom, authenticity, and individuality that come with age. Inspired by the ancient traditions of women healers and guardians of nature (the brand’s very name harks back to the wise women of the past who were often given the respectful title ‘Veleda’!), Weleda honours the journey of every woman, recognising that true beauty radiates from within.

 

The Needs of Mature Skin and Menopause

As women transition through menopause, their skin undergoes significant changes. Decreasing levels of oestrogen lead to a reduction in collagen and elastin production, resulting in loss of firmness, elasticity, and hydration. Furthermore, hormonal fluctuations can exacerbate existing skin concerns such as dryness, sensitivity, and uneven skin tone.

The Contouring Face Care range addresses these specific needs, offering targeted solutions to support skin during this transformative phase of life.

 

The Power of Nature: Blue Gentian & Edelweiss

At the heart of the contouring range lies a revolutionary blend of alpine flower power of organic blue gentian and organic edelweiss.

Sourced from the pristine Swiss Alps, these botanical extracts work together to stimulate skin's natural collagen production, promoting elasticity, firmness, and radiance.

Blue gentian, with its vibrant radiance, is rich in anthocyanin and flavonoids, offering protection against premature ageing while soothing and firming the skin.

Edelweiss, known for its resilience in harsh mountain environments, is packed with leontopodic acid and phenolic acids, strengthening the skin's barrier and increasing firmness.

 

Blue Gentain

The Collagen+ Complex: A Breakthrough in Skincare

Added to this power duo, Weleda included centella asiatica, a plant long known in traditional Asian medicine and used in skincare for its ability to soothe skin and increase collagen production. Together these three work synergistically to make up the patent-pending Collagen+ Complex to visibly firm skin and redefine the facial contours.

 

Experience the Difference

 

The Contouring Face Care collection offers skincare from day to night to address the specific needs
of mature skin:

 

1. Contouring Eye & Lip Cream: Targeting dark circles and puffiness, this revitalising cream diminishes signs of ageing around the delicate eye and lip areas, leaving the skin visibly re-densified and more elastic. The formulation is fragrance free and suitable for contact lens wearers. Clinical trials have shown a 82% visibly firmer skin around the eyes* and 80% of women observed reduced puffiness.**
* In-use study, 33 subjects, twice daily application, 4 weeks.
** Self-assessment, in-use study, 35 subjects, twice daily application, 4 weeks

 

2. Contouring Face Serum: Brightens skin tone while firming and nourishing, this potent serum delivers both immediate and long-term benefits for a fresh and radiant look.
The lightweight formula can be used morning and night before applying moisturiser. Efficacy testing revealed 88% of women showed reduced deep wrinkles* and 100% of women showed an immediate moisture boost**.
* Measured in an in-use test, 34 subjects, twice daily application, 2 weeks
** Measured in an in-use test 30 min after one application, 31 subjects

 

3. Contouring Day Cream: This luxurious cream balances skin pigmentation, increases elasticity, and reduces deep wrinkles, leaving the skin feeling nourished and cashmere-soft. Clinical studies have shown 100% of women agreed that their skin felt more elastic* and 77% agreed skin looked firmer.*
* In-use study, 35 subjects, twice daily application, 4 week

 

4. Contouring Night Cream: Formulated to repair skin overnight, this cream reduces deep wrinkles, and intensively nourishes skin, promoting a rested and rejuvenated complexion by morning. In clinical trials 75% of subjects showed reduced deep wrinkles* and 87% showed an overnight repair effect**.
* Measured in an in-use test, 30 subjects, twice daily application, 4 weeks.
** Measurement of trans epidermal water loss in an in-use test 8 hours after one application, 31 subjects.

 

Sustainable Beauty

Weleda's commitment to sustainability starts with the sourcing of the ingredients and goes beyond the formulations to the packaging. Blue gentian and edelweiss are grown by Weleda’s UEBT certified partners in the Swiss Alps, where cultivation is carried out under strictly controlled conditions.

The formula is 100% certified natural and vegan. The packaging of the range consists of materials that are either made with a high percentage recycled content or are easily recyclable such as green glass.

By choosing Weleda, customers not only invest in their skin but also support a greener, more sustainable future.

Embrace natural beauty with Weleda's Contouring Face Care – Blue Gentian & Edelweiss range and experience skincare that honours the wisdom of nature and the beauty within.

 

Information presented is for information purposes only and is not intended to replace advice or treatment from qualified healthcare professionals. The information is not intended to treat or diagnose. Always consult your healthcare professional before taking nutritional or herbal supplements. If you are pregnant, breastfeeding, have any allergies or diagnosed conditions, or are taking prescription medications, always consult your healthcare professional before taking nutritional or herbal supplements.

 

Go Vita Loves...

 

Always read the label and follow directions for use. If Symptoms persist consult your healthcare practitioner

 

 

Always read the label. Follow directions for use. If symptoms persist consult your healthcare practitioner.