But with so many different kinds of anti-ageing products out there, it’s hard to know what we can really trust, and what will bring us real, noticeable results.

That’s why The Jojoba Company has created a clinically-proven, natural facial oil that not only reduces the appearance of fine lines and wrinkles, but deeply hydrates the skin while improving elasticity and firmness. It’s called the Ultimate Youth Potion, and it sits within their natural, jojoba-based Age-Defying Range.

Enriched with the patented L22® formula, which mimics the skin lipid profile of a healthy 22 year old, the Ultimate Youth Potion uses the full spectrum of vitamins, antioxidants and omegas from Australian Wadi Wadi Jojoba to keep the skin moisturised. It also relies on the help of antioxidant CoQ10 and plant oils argan and baobab to boost collagen and restore elasticity.

The Jojoba Company’s unique Wadi Wadi strain of Jojoba, which is rich in vitamins A, D and E and omegas 6 and 9, lies at the heart of all of their skin care products. Commonly known as an oil, Jojoba is in fact a liquid wax ester that is identical to the healthy oils found in human skin. What this means, is that the skin will recognise jojoba as its own, allowing it to carry important nutrients far deeper into the skin’s layers than any other oil will.

Using a natural facial oil, like the Ultimate Youth Potion, is key in maintaining a healthy skin barrier and preventing water loss, which is essential for healthy, hydrated skin. For anti-ageing especially, using a facial oil will make up for any water loss and keep the skin nourished, lessening the appearance of fine lines and wrinkles.

Backed by clinical results, the Ultimate Youth Potion is proven to hydrate better than other oils by up to 25% in one week* and visibly increases skin elasticity and firmness by up to 20% in one week*.

With an oil that provides noticeable, transformative results after just one week - what more could you ask for?

*Claims based on clinical tests on 13 people from 60-80 years, applied twice daily for one week.